Neothread exists because revenue teams are asked to make critical decisions without hearing from the people who made them: their buyers.
Instead, they rely on partial CRM fields, secondhand anecdotes and dashboards that describe outcomes but never explain them.
We built Neothread to change that. Not as another tool, but as a quiet layer that listens carefully, makes sense of what it hears and returns it in a form teams can use.
Eddy has spent more than a decade inside GTM systems: designing funnels, building CRM infrastructure and scaling revenue operations at startups and enterprise organizations.
From startup growth engines to leading global data marketing at Nasdaq, his work has followed one belief: better systems create better decisions. He founded Neothread to bring the same systems thinking to the input revenue teams most often go without, the buyer’s voice.
Kathryn brings more than 15 years of qualitative research experience across clinical, academic and regulatory settings. She provides the methodology beneath Neothread’s interview and analysis systems.
Her role is to make sure every finding Neothread surfaces is rigorous, reliable and grounded in evidence-based qualitative practice.
The principles we build Neothread on.
Buyers should be heard calmly, not pressed for answers.
Insight should clarify decisions, not create more noise.
Research should scale without losing rigor.
Intelligence should appear where work already happens.
Strategy should be shaped by evidence, not anecdotes.
It’s why people say yes, and why it’s safe to put your company’s name on the invitation.
We read what’s public about your company and draft our take for you to correct. Ten minutes later you have three research directions written for your company. Pick one, and a research lead develops it into a full research design.