A system born from
GTM reality and research rigor.
Neothread exists because revenue teams are asked to make critical decisions without hearing directly from the people who made them: their buyers.
Instead, they rely on partial CRM fields, secondhand anecdotes and dashboards that describe outcomes but never explain them.
We built Neothread to change that. Not as another tool, but as a quiet intelligence layer that listens carefully, synthesizes truth and returns it in a form teams can actually use.
Who We Are
Eddy Okun
Eddy has spent more than a decade inside GTM systems, designing funnels, building CRM infrastructure and scaling revenue operations across startups and enterprise organizations.
From scaling startup growth engines to leading global data marketing at Nasdaq, his work has focused on one belief: better systems create better decisions.
Neothread was founded to bring that same systems thinking to the most missing input in revenue: the buyer’s voice.
Kathryn Hodwitz
Kathryn brings over 15 years of qualitative research experience across clinical, academic and regulatory environments. She provides the methodological backbone beneath Neothread’s interview and analysis systems.
Her role ensures that every signal surfaced through Neothread is not just interesting, but rigorous, reliable and grounded in evidence-based qualitative practice.
How we think
Our operating principles for building a new kind of intelligence layer.
Buyer truth should be captured calmly, not extracted aggressively.
Insight should clarify decisions, not create more noise.
Research should scale without losing rigor.
Intelligence should appear where work already happens.
Strategy should be shaped by evidence, not anecdotes.